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📊 Engineering Portfolio

Sprint 6 · Portfolio Overview

9 squads · 2 weeks · one view. Cross-squad delivery, predictability, and risk at a glance.

Sprint Window6 Apr – 21 Apr 2026
Squads Reporting9
Total Committed331
Total Delivered214
Weighted Predictability65%
Releases Cut11
Executive Bottom Line
🏆 Best Sprint
Workflow
91% predictability · 32/35 delivered · Pinterest Passback E2E
🚨 At-Risk Sprint
Halo
26% predictability · Sales Platform Filter slipped · Amazon NTB blocked
⭐ Biggest Win
Fospha MCP V1
Reporting — internal AI-marketplace release
⚠ Bus-Factor Watch
3 squads
Workflow (Gunjan), CTDA (Cassie), Halo (Ashish)
Cross-Squad Scorecard
Squad Committed Delivered Predictability Items / Week Releases Headline Signal
Believability261142% (73% adj)5.5Incrementality v1Mid-sprint GitHub migration cluster inflated commit🟠
Transparency423379%16.5Transparency_v2026_04_21On-schedule formal release cut🟢
Halo23626%3.0Sephora POC on track · Sales Platform Filter slipped · Amazon NTB blocked🔴
ESDS514384%17.0Tatari · CCG · MNTNCustom Channel Grouping + Vibe CTV + all DSP bug fixes shipped🟢
Planning342471%5.5Glow delay · CI prototypeSales-Data/Halo-Toggle epic cancelled mid-sprint · legacy PL closures🟡
Reporting723650%14.0Fospha MCP V1 (internal)Largest sprint · 23 active + 13 cancelled test subtasks🟡
Workflow353291%16.0Pinterest Data PassbackTop predictability · 95% test coverage · DataBridge → GitHub🟢
Customer Ops412356%9.0Custom Metrics core · Delete Users9 items parked in Product QA🟠
CTDA7686%3.0Benchmarking Panel AlphaAll 4 panel stories + API client + E2E shipped🟢
Total33121465%11 releases3 squads ≥80% · 4 at 50–75% · 2 below
Predictability by Squad
Workflow
91%
CTDA
86%
ESDS
84%
Transparency
79%
Planning
71%
Customer Ops
56%
Reporting
50%
Believability
42%
Halo
26%
Health bands: 🟢 ≥80% predictable · 🟡 50–79% caution · 🔴 <50% intervention. Weighted portfolio predictability 65%, pulled down by Halo (scope clarity) and Reporting (over-commit of internal test tasks).
Cross-Cutting Themes
🏷 GitHub Migration
3 squads
Believability · Workflow (DataBridge) · CTDA (client-data-gateway)
🤖 MCP / AI Tooling
2 squads
Reporting MCP V1 shipped · ESDS QA agents
📈 Custom Metrics
2 squads
ESDS Custom Channel Grouping · CustOps dashboard integration
🚧 Product QA Backlog
2 squads
CustOps (9 items) · Believability (3 items)
Top Portfolio Risks
🔴 Halo delivery discipline
26% predictability is the floor of the portfolio. Sales Platform Filter v1 slipped entirely; Amazon NTB blocked on connector access outside the squad. Recommend tighter scope ceiling for Sprint 7 and an escalation path on connector access this week.
🟠 Single-person delivery concentration
Workflow (100% Gunjan Munde, 32 items), CTDA (5/6 Cassie Messerle), Halo (14/23 Ashish Thanki) and Planning (6 items Etyan Sachdev) all sit on a single senior engineer. Knowledge-transfer pairing needed before leave cycles or role changes.
🟠 Reporting over-commit pattern
72 committed is ~2× the portfolio median. 13 test sub-tasks cancelled as duplicates — signals estimation and grooming hygiene gap. Right-sizing to ~45–50 items in Sprint 7 would lift predictability ~20 pts without affecting outcomes.
🔎 Observability gap — Benchmarking pipeline
CTDA benchmarking pipeline is live in production but all 4 CloudWatch/alerting sub-tasks (DEC-133/134/135/136) remain To-Do. Pull alarms + dashboard into Sprint 7 before GA traffic ramps.
Squad Deep Dives
Believability →
Incrementality · Calibration
Transparency →
v2026_04_21 release
Halo →
Sephora POC · Sales Filter
ESDS →
CCG · Tatari · MNTN · Vibe
Planning →
Budget Planner · Glow
Reporting →
MCP V1 · Custom Cards
Workflow →
Pinterest Passback
Customer Ops →
Custom Metrics · Delete Users
CTDA →
Benchmarking Panel Alpha
🔬 Believability Stream

Believability Sprint 6

Incrementality Testing · GitHub Migration · NvR Attribution · Calibration UI

Sprint Window 8 Apr – 21 Apr 2026
Duration 14 days
Total Issues 26
Completion Rate 44%
Project TRUST
Status ⚠ Partial Completion
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Throughput is low. 11 of 25 closed (44%) — well below target. Lead time median 27d signals items are sitting too long in-flight.
  • Incrementality testing progressing (Lift Tests, NvR calibration) but release blocked on client comms sign-off — an external dependency, not engineering.
  • 14 items carrying over to Sprint 7 — scope was oversized relative to capacity.
Gaps to close
  • TRUST-271 blocked 47+ days — escalate or cancel; it is distorting the WIP picture.
  • No story points in TRUST project — velocity is throughput-only. Consider adding estimates so predictability is measurable.
  • High-priority bug unresolved at sprint close — triage SLA needed.
  • Release gatekeeping (client sign-off) is now the bottleneck on backend releases. Needs a defined SLA with the gatekeeper.
Retro action items
⚠ NO RETRO CONDUCTED
No Sprint 6 retrospective was held for the Believability squad. Action: schedule a retro before Sprint 7 close to unpack the 44% completion rate and the 47-day blocker.
Key Performance Indicators
Issues Completed
11
of 25 planned (excl. canceled)
Completion Rate
44%
Sprint velocity below target
Avg Lead Time
25.2d
Median 27 days
Throughput
11
Issues closed this sprint
Blocked / At Risk
1
TRUST-271 · 47+ days blocked
Bugs Opened
1
High priority · Unresolved
In PR / Review
2
Nearing completion
Carry-over Items
14
Roll to Sprint 7
Sprint Velocity & Predictability
Sprint Velocity
11
issues completed in 14 days · Note: story points not assigned in TRUST project — velocity measured by issue throughput
Items / Day
0.79
Items / Week
5.5
Avg Cycle Time
25d
Fastest Close
4d
Commitment vs Delivered predictability
Committed: 2611 done · 1 canceled · 14 carry-over
42% DELIVERED
54% CARRIED OVER →
⚠ Predictability Alert: Sprint delivered 44% of committed scope. The GitHub migration cluster (10 issues) was added mid-sprint and inflated commitment. Adjusted predictability excl. migration: 73%.
Sprint Goal Tracking
3
Goals Met
1
Partial / In PR
5
Blocked / Missed
2
Not Started
1
Deprioritised
TRUST-43 · Epic
Inform Spend Strategist Curves with Incrementality Tests
✓ 3 met ✗ 2 missed ⏸ 1 deprio
Release Incremental Forecasting closed beta: QA and deploy incrementality test output on saturation curves, channel segment display, layout update, and restored TRUST-205 feature
Type: Production (feature flag)Owner: Owais KapadiaPlan Status: At risk
TRUST-241 ✓ TRUST-261 ✓ TRUST-390 ✓ TRUST-262
✓ DELIVERED — All 3 in-sprint tickets shipped "Release Ready / Done" between Apr 15–16. Closed beta goal achieved despite being flagged "at risk" in plan.
Complete end-to-end user journey validation and feature flag testing for Incremental Forecasting dashboard
Type: Operational milestoneOwner: Owais KapadiaPlan Status: Unknown
TRUST-263 ✓ TRUST-295 ✓ TRUST-315 ✓ TRUST-267
✓ DELIVERED — TRUST-263 (E2E journey) closed Apr 21; TRUST-295 (UI flow test) Apr 12; TRUST-315 (dashboard + feature flag QA) Apr 15. Goal fully met.
Design and implement calibrated numbers display in Beam summary table
Type: Deploy to prod (feature flag)Plan Status: Deprioritised for UI fixes
TRUST-561 ⟳ TRUST-560
⏸ DEPRIORITISED (as planned) — TRUST-561 is in PR/Peer Review (Kieren Cini). Will land in Sprint 7. No action needed — plan expected this tradeoff.
Ship UX fixes: remove status from Daily Spend card, rename "lift test" → "incrementality test", fix channel segment selection modal
Type: Deploy to prod (feature flag)Owner: Owais KapadiaPlan Status: Done, not released
TRUST-538 ✓ TRUST-537 ✓ TRUST-497 ✓
✓ DELIVERED — All 3 UX fixes in "Release Ready / Done" state (Apr 13–15). Code complete and awaiting release window.
Fix no_uplift K prior so LogNormal(-1.6544, 0.3) does not produce higher saturation point than baseline
Type: PR ready for reviewOwner: Abdullah TahirPlan Status: In progress
TRUST-516 ⟳
⚠ NOT TRACKED IN SPRINT 6 BOARD — TRUST-516 does not appear in the active Sprint 6 Jira query. Needs verification whether it's actually assigned to this sprint. Plan status: "In progress" per Notion.
Automated QA approach for Incremental Forecasting
Type: Deliver Internal AutomationOwner: Owais KapadiaPlan Status: Unknown / Not started
TRUST-243
○ NOT STARTED — TRUST-243 not visible in Sprint 6 board. Owais' capacity was consumed by the 7 Incrementality Test deliveries. Roll to Sprint 7.
Release segment-level curve fitting for lift tests: deploy pipeline for lift-adjusted saturation curves at channel-segment level, with lift-aware reruns, deterministic overlap handling, and negative iROAS support. Includes new sc.lift_test_metadata table and curve_points view updates
Type: ProductionPlan Status: Release aimed for "tomorrow"
TRUST-109 TRUST-235 TRUST-236 TRUST-391 TRUST-342 TRUST-107 TRUST-116
○ NONE OF THE 7 TICKETS IN SPRINT 6 BOARD — These are tracked elsewhere (likely in DS engineering board, not TRUST). Needs separate sprint audit to verify release status.
STRAT-164 · Epic
Migrate Source Repositories from Bitbucket to GitHub
✗ 3 blocked
Migrate 4 DS repositories from Bitbucket to GitHub: fospha-attribution, dda_xgb_cost_cap, fospha-elasticnet-model, fospha-dda-submodule
Type: Infrastructure milestoneOwner: Norina SunPlan Status: Blocked
TRUST-373 ⟳ TRUST-374 ⟳ TRUST-375 ⟳ TRUST-376 ⟳
✗ MISSED — All 4 stories stuck in "In Progress". Per Notion plan, this was flagged as blocked from the start. No resolution in sprint. Root cause needs investigation.
Migrate Bitbucket Pipelines to GitHub Actions for all migrated repos
Type: Infrastructure milestoneOwner: Norina SunPlan Status: Blocked
TRUST-379 TRUST-380 TRUST-381 TRUST-382 TRUST-383 ✗
✗ MISSED — 4 subtasks in "To do / Refined", TRUST-383 canceled (duplicate). Dependent on parent story migration completion.
Update apro-pipeline and DS Notion pages to reflect GitHub as primary
Type: Documentation deliverableOwner: Norina SunPlan Status: Blocked
TRUST-377 TRUST-378
✗ MISSED — Both in "Backlog / Not Refined". Depends on upstream migration.
TRUST-121 · Epic
Define and Set Up KPI Tracking
⟳ 1 PR review ✗ 1 not started
Complete DQS data pipeline and surface DQS calculation
Type: Deploy to prod environmentOwner: Abdullah TahirPlan Status: PR in review. Deploy delayed
TRUST-202 TRUST-127
⚠ PR IN REVIEW — Neither ticket visible in Sprint 6 Jira query (may be on Transparency or parent epic board). Per Notion, PR is in review and deployment is delayed.
Define mathematical logic for Client Perception Score
Type: Analysis deliverableOwner: Abdullah TahirPlan Status: Not started
TRUST-124
○ NOT STARTED — Abdullah's capacity split between DQS pipeline (TRUST-202) and Measurement 101 content (TRUST-317, in PR review). Roll to Sprint 7.
Risks & Blockers
🚫
TRUST-271 · AT RISK / BLOCKED · 47+ Days
Investigate transaction-level data availability from ad platforms for NvR attribution
Assignee: Matthew Robinson · Created: 6 Mar 2026 · No resolution date · Parent: TRUST-33
⚠️
TRUST-317 · PR / PEER REVIEW · In Review 42+ Days
Measurement 101: Revise Lessons + New Validation Article
Assignee: Abdullah Tahir · Created: 11 Mar 2026 · Long-pending PR review
⚠️
TRUST-656 · HIGH PRIORITY BUG · Unresolved
Fix non-deterministic adstock HPO optimizer results across machine types
Assignee: McCall Milligan · Created: 15 Apr 2026 · Status: Backlog / Not Refined
⚠️
GITHUB MIGRATION · 10 ITEMS PENDING · In Progress
Bitbucket → GitHub migration (TRUST-373 to 383): 4 stories In Progress, 4 subtasks To Do, 2 in Backlog
Assignee: Norina Sun · All 10 carry over to Sprint 7 · Dependency blocker for apro-pipeline
Sprint Insights & Observations
✅ Incrementality Testing — Strong Delivery
The core Incrementality Test feature shipped strongly. 7 issues resolved by Owais Kapadia, including UI layout, channel segment display, UX fixes, and renaming across the product. TRUST-241 through TRUST-590 all hit "Release Ready / Done" between Apr 12–21. This is the sprint's biggest win.
⚠️ GitHub Migration Drag
The Bitbucket → GitHub migration (10 issues under TRUST-373–383) represents 38% of sprint scope and was zero percent completed. All items assigned to Norina Sun remain In Progress or To Do. This cluster artificially depresses the sprint completion rate from ~73% (excl. migration) to 44%.
📊 Long Lead Times on Older Issues
Several items like TRUST-241 (49 days) and TRUST-261 (43 days) had long lead times — created in February and March but resolved in April. This signals a large work-in-progress queue and potential batching at release time rather than continuous flow.
🔍 NvR Investigation Blocker — Needs Escalation
TRUST-271 has been blocked for 47+ days with no resolution date. The investigation into transaction-level data availability for NvR attribution needs a clear decision: escalate to platform partners, deprioritize, or accept a workaround. The current stalemate is a risk to roadmap targets.
DORA Metrics
🚀
Deployment Frequency
~7
release days in 2 weeks
High Performer
Resolutions on Apr 12, 13, 14, 15, 16, 20, 21
Lead Time for Changes
25.2d
avg · 27d median
Medium Performer
Range: 4 days (TRUST-668) → 49 days (TRUST-241)
🐛
Change Failure Rate
9.1%
1 bug / 11 completed
Medium Performer
TRUST-656: non-deterministic adstock HPO
🔧
Mean Time to Recover
47d+
TRUST-271 still blocked
Low Performer
NvR investigation: blocked since Mar 6
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
OK
Owais Kapadia
✓ 7 done
7 total
NS
Norina Sun
⟳ 4 in-prog
11 total
UR
Utsav Roy
✓ 3 done
3 total
MR
Matthew Robinson
✓ 1 done
⚠ 1 blocked
KC
Kieren Cini
PR review
1 total
AT
Abdullah Tahir
PR review
1 total
MM
McCall Milligan
Bug assigned
1 total
Status & Composition Breakdown
Issue Status Distribution 26 total
Issue Type Breakdown 26 total
Theme Distribution by theme
Lead Time Analysis
Lead Time per Completed Issue created → resolved, days
Resolution Activity by Date items resolved per day
🔎 Transparency Stream

Transparency Sprint 6

AttriFlow QA Dashboard · Channel Guides · MQS · Infrastructure · Metrics Glossary

Sprint Window 8 Apr – 21 Apr 2026
Duration 14 days
Total Issues 42
Completion Rate 82.5%
Release Transparency_v2026_04_21
Status ✓ Released
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Strong delivery quarter. 33/40 closed (82.5%) and a production release cut (Transparency_v2026_04_21) — a healthy predictability signal.
  • Infra + observability work landed alongside feature work (MQS, Channel Guides, Metrics Glossary) — squad is balancing platform and product.
  • GitHub migration (clients-config, Context-store) adding load — schedule it explicitly in Sprint 7 or it keeps bleeding capacity.
Gaps to close
  • 7 items slipped — confirm which are carry-over vs. cancelled so Sprint 7 commitments are clean.
  • Infra migrations (Bitbucket → GitHub) are landing as placeholder / exploratory tickets — tighten scope before commit.
  • Release cadence is good; next gap is post-release QA feedback loop — Stream 2 QA Gap Analysis flags ~20–30 days of P1 remediation to fit in.
Retro action items
⚠ NO RETRO CONDUCTED
No Sprint 6 retrospective was held for the Transparency squad. Action: given the strong delivery, a retro is the chance to capture what worked (release pattern, infra + product balance) so the next quarter can repeat it.
Key Performance Indicators
Issues Completed
33
of 40 planned (excl. canceled)
Completion Rate
82.5%
Strong sprint delivery
Avg Lead Time
17.0d
Median 16 days (2026 items)
Throughput
33
Issues closed this sprint
Blocked / At Risk
1
TRUST-495 · 23+ days
Bugs in Sprint
2
1 resolved · 1 in progress
Canceled
2
TRUST-428, TRUST-559
Release Shipped
21 Apr 2026
Sprint Velocity & Predictability
Sprint Velocity
33
issues completed in 14 days · Note: story points not assigned in TRUST project — velocity measured by issue throughput
Items / Day
2.36
Items / Week
16.5
Avg Cycle Time
17d
Fastest Close
1d
Commitment vs Delivered predictability
Committed: 4233 done · 2 canceled · 7 carry-over
79% DELIVERED
17% CARRY →
✓ High Predictability: 82.5% completion rate (excl. canceled). Formal release Transparency_v2026_04_21 cut on schedule. Carry-over is manageable (1 bug + 4 stories).
Sprint Goal Tracking
11
Goals Met
2
Partial / In PR
0
Blocked
2
Pushed / Canceled
1
Deprioritised
TRUST-1 · Epic
Automated Back-Testing for Incremental Forecasting
✓ 3 met ⟳ 1 PR review
Investigate volume of segments/clients with spend below min-spend to inform evaluator fix approach
Type: InvestigationOwner: Ashutosh SharmaPlan Status: Done
TRUST-562 ✓
✓ DELIVERED — Subtask resolved Apr 13. Investigation complete, fed into TRUST-547 fix design.
Define and release fix strategy for evaluator below-min-spend scoring bug
Type: PR ready with QA doneOwner: Ashutosh SharmaPlan Status: PR ready, unit test, QA on prev analysis
TRUST-547 ⟳
⚠ PR IN REVIEW — TRUST-547 still in "PR / Peer Review". Subtask investigation (TRUST-562) completed. Fix strategy defined; awaiting code review merge and QA sign-off.
Complete cross-client back-testing accuracy analysis
Type: Analysis deliverableOwner: Ashutosh SharmaPlan Status: Done
TRUST-406 ✓
✓ DELIVERED — Closed Apr 21. Analysis delivered; 9 comments indicate active discussion and review. Part of the Apr 21 release ceremony.
Ship post-release test coverage gaps and error handling improvements from v1.1.0 QA
Type: PR ready with QA doneOwner: Ashutosh SharmaPlan Status: Done
TRUST-484 ✓
✓ DELIVERED — Closed Apr 21. Post-release improvements shipped per QA recommendations.
TRUST-20 · Epic
Model Quality Validation
✓ 2 met ⟳ 1 under review
Finalise MQS score definition — land PR currently in review
Type: Agreed upon definitionOwner: Rohit ChawlaPlan Status: Done
TRUST-404 ✓
✓ DELIVERED — Closed Apr 21. MQS score definition finalized and agreed upon. 7 comments reflect collaborative finalization.
Complete EDA on MQS-DQS relationship at matching granularity
Type: Analysis deliverableOwner: Rohit ChawlaPlan Status: Done
TRUST-405 ✓
✓ DELIVERED — Closed Apr 21. EDA analysis complete alongside TRUST-404, giving a unified view of Model Quality validation.
Finish first iteration MQS data pipeline implementation
Type: PR Review + QAOwner: Rohit ChawlaPlan Status: Under review
TRUST-203
⚠ NOT IN SPRINT 6 BOARD — TRUST-203 not visible in Sprint 6 Jira query. Likely tracked on parent epic. Plan status: "Under review" — verify merge.
TRUST-113 · Epic
Customer Facing Metric Definition Glossary
✓ 3 met ⏸ 2 dropped
Ship "What's New" card on Help & Support page linking to fospha.com/whats-new
Type: Production (feature flag)Owner: Aditi Deshmukh → Utsav Roy (delivered)Plan Status: Done, aiming Thursday release
TRUST-395 ✓
✓ DELIVERED — Closed Apr 15. Delivered by Utsav Roy. Shipped as part of Apr 21 release.
Fix leading/trailing spaces bug in search filter
Type: Production (feature flag)Owner: Aditi → Utsav RoyPlan Status: Done, aiming Thursday release
TRUST-371 ✓
✓ DELIVERED — Bug closed Apr 12. Quick turnaround (26-day lead time but resolved cleanly).
Relabel frontend columns to clarify API vs Channel UI names
Type: Production (feature flag), lowest priorityPlan Status: Deprioritised
TRUST-539
⏸ DEPRIORITISED (as planned) — Not pulled into Sprint 6 scope, per plan.
Switch webapp glossary data source from DynamoDB to dbt-backed Postgres table
Type: Production (feature flag)Owner: Aditi → Utsav Roy (delivered)Plan Status: Done, aiming Thursday release
TRUST-558 ✓
✓ DELIVERED — Closed Apr 17. Significant infrastructure migration for glossary data source.
Remove Last Click metrics from Metrics Glossary as temporary fix
Type: Production (feature flag)Owner: Aditi DeshmukhPlan Status: Done, aiming Thursday release
TRUST-559 ✗
⏸ CANCELED — TRUST-559 was canceled on Apr 15 rather than shipped. Likely superseded by the dbt migration (TRUST-558) making the temporary fix unnecessary.
TRUST-252 · Epic
Channel Performance Interpretation Guide
✓ 3 met ⏸ 1 pushed
Ship channel performance guide frontend and guides widget through QA
Type: Production (feature flag)Owner: Aditi → Utsav Roy (delivered)Plan Status: Done, aiming Thursday release
TRUST-344 ✓ TRUST-343 ✓
✓ DELIVERED — TRUST-343 closed Apr 12, TRUST-344 closed Apr 15. Both shipped by Utsav Roy. Additional UX redesign (TRUST-605) also completed.
Complete backend for per-client channel list endpoint
Type: ProductionOwner: Aditi → Utsav Roy (delivered)Plan Status: Done, aiming Thursday release
TRUST-402 ✓
✓ DELIVERED — Closed Apr 15. Backend endpoint ready to power the channel-specific content feature.
Finalise channel-specific content for client display
Type: Content deliverableOwner: Charlie TaylorPlan Status: Awaiting CS confirmation, pushed to next sprint
TRUST-278 ⟳
⏸ PUSHED TO SPRINT 7 (as planned) — TRUST-278 still "In Progress" — blocked on CS sign-off. No delivery expected this sprint per plan.
Refine and QA-ready the interpretation guide QA story
Type: Documentation deliverableOwner: Aditi DeshmukhPlan Status: Done, aiming Thursday release
TRUST-557 ✓
✓ DELIVERED — Closed Apr 20 by Aditi. QA documentation ready for the Apr 21 release.
Risks & Blockers
🚫
TRUST-495 · AT RISK / BLOCKED · 23+ Days
Finalise staff permissions restructuring
Assignee: Emanuele Loprevite · Created: 30 Mar 2026 · Parent: TRUST-498
🐛
TRUST-675 · HIGH PRIORITY BUG · In Progress
SNS exclusion on Amazon causes unexpected FA output changes for non-Amazon sales platforms
Assignee: Rohit Chawla · Created: 20 Apr 2026 · Likely post-release regression
⚠️
TRUST-547 · SATURATION CURVES · PR / PEER REVIEW
Saturation Curves Evaluator incorrectly scores below-minimum-spend data points
Assignee: Ashutosh Sharma · Subtask TRUST-562 resolved · Story still in review
⚠️
TRUST-278 · IN PROGRESS · Long Running (47+ Days)
Produce channel specific content to display to clients
Assignee: Charlie Taylor · Created: 6 Mar 2026 · No resolution date set
Sprint Insights & Observations
✅ AttriFlow Unified Dashboard — Shipped
The flagship TRUST-429 story (AttriFlow QA Dashboard) was completed after ~5 months of work, closing all 11 sub-tasks. The final piece — the Conversion Journey 5-layer transparency panel (TRUST-439) — was the last to land. A significant DS engineering achievement.
✅ Utsav Roy — 100% Sprint Completion
Utsav Roy completed all 7 assigned issues — Guides widget, channel performance guide, search fix, What's New card, backend channels query, glossary DB migration, and UX redesign. Highest individual throughput with a perfect sprint completion record.
📦 Release: Transparency_v2026_04_21
A formal release was cut on April 21 (TRUST-676 — Test Plan confirmed complete). This included Channel Performance Guides, Metrics Glossary dbt migration, MQS score finalisation, and infrastructure improvements (n8n, aws-auth, staging env). The release was well-scoped and controlled.
🐛 Post-Release Bug Risk: TRUST-675
TRUST-675 (SNS exclusion causing FA output changes) was opened April 20 — one day before release. This is a high-priority bug that likely emerged from testing or early release validation. It should be prioritised at the top of Sprint 7 before broader rollout.
DORA Metrics
🚀
Deployment Frequency
~10
release days in 2 weeks
Elite Performer
Daily+ resolutions; formal release Apr 21
Lead Time for Changes
17.0d
avg · 16d median (2026 items)
Medium Performer
Range: 1 day (TRUST-603) → 146 days (TRUST-429)
🐛
Change Failure Rate
6.1%
2 bugs / 33 completed
High Performer
TRUST-371 fixed · TRUST-675 in progress
🔧
Mean Time to Recover
23d+
TRUST-495 still blocked
Medium Performer
Staff permissions restructuring stalled
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
RV
Rupali Valanju
✓ 13 done
⟳ 2 active
16 total
UR
Utsav Roy
✓ 7 done
7 total
EL
Emanuele Loprevite
✓ 5 done
⚠ 1 blocked
6 total
RC
Rohit Chawla
✓ 2 done
⟳ 1 active
3 total
AS
Ashutosh Sharma
✓ 3 done
PR review
4 total
AD
Aditi Deshmukh
✓ 1 done
2 total
CT
Charlie Taylor
⟳ In Progress
1 total
Status & Composition Breakdown
Issue Status Distribution 42 total
Issue Type Breakdown 42 total
Theme Distribution by theme
Lead Time Analysis
Lead Time per Completed Issue 2026 items · created → resolved, days
Resolution Activity by Date items resolved per day
🎯 Halo Squad

Halo Sprint 6

Sephora Channel Impact Modelling · Sales Platform Filter v1 · TikTok Shop Hotfix · Amazon Seller NTB · Tech Debt

Sprint Window8 Apr – 21 Apr 2026
Duration14 days
Total Issues23
Completion Rate48%
ProjectMSR
Status🟠 Mixed — Modelling On Track, Filter v1 Slipped
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Split delivery signal. Modelling tracks (Sephora Channel, Amazon NTB) on pace; product-facing Sales Platform Filter v1 slipped — execution risk is on the UI side, not the model side.
  • QA is the story. TikTok Shop hotfix + MNTN/GMV MAX bug surges are all post-release — the shift-left isn't happening fast enough.
  • 48% completion on 23 items with a mixed status = scope was under-refined at planning.
Gaps to close
  • Sales Platform Filter v1 slippage — unpack whether it's acceptance-criteria churn or capacity (Ash / Arun flagged both).
  • Post-release bug rate is trending up — need a bug-escape SLA and a QA dashboard (P0/P1 count, MTTD). Already on the QA Initiatives tracker.
  • "Definition of ready to build" not enforced — Ian's retro callout. Without it, stories start before scope is clear.
  • Claude-generated code is shipping without human review on some PRs — tighten the pre-QA review gate.
Retro action items — from Stream 1 Measure retro (22 Apr)
  • Define "ready to build" — no ticket starts without scope, acceptance criteria, and downstream impact check.
  • Create a QA improvements epic with Sharif — shift-left, connector-agent QA validation, MCP test coverage.
  • Handle blocked work explicitly — complete what's finishable, move the rest to backlog instead of carrying over silently.
  • Code review before QA — enforce human review of Claude-generated PRs.
Key Performance Indicators
Delivered
11
Done / Released / RRD
In Progress / QA
2
MCU Spike · Filter v1 QA
Blocked / At Risk
4
Amazon NTB · Truncation · DBT
To Do / Backlog
5
Not started
Canceled
1
Sephora LT modelling
Sprint Velocity
6
items closed in sprint window
Avg Cycle Time
6.5d
created → resolved
P0/P1 Closed
1 / 1
TikTok Shop bug RELEASED
Sprint Velocity & Predictability
Items Delivered
6
0.43 / day · 3.0 / week
Commitment vs Delivered predictability: 26%
Committed: 23Delivered: 6
Sephora POC work completed on track (6 items). Sales Platform Filter v1 slipped to next sprint (4 items blocked/QA). Amazon NTB blocked pending connector access.
Fastest Close
0d
MSR-647 Filter bug
Longest Cycle
21d
MSR-564 Modelling QA
Avg Cycle
6.5d
delivered items
Median Cycle
4.5d
stable modelling flow
Sprint Goal Tracking
Met
2
Partial / PR
2
Slipped
2
Not Started
1
Sephora Channel Impact Modelling POC — Calculated & SKU runs completed
MSR-660, MSR-616, MSR-635 released. Modelling QA (MSR-564) closed. Ashish Thanki delivered on the Sephora modelling track per plan. Last-touch run (MSR-671) cancelled as upstream path deprioritised.
TikTok Shop Connector Hotfix — RELEASED
MSR-642 (Highest priority) shipped within 3 days (created 5 Apr, released 8 Apr). Infinite-loop bug on weeks with >38k orders resolved — unblocks historical backfill for affected clients.
Sales Platform Filter v1 — Bugfix delivered, Epic still in QA
Saved-view bug (MSR-647) and regression test framework (MSR-644) released. Parent epic MSR-428 remains in QA (Tech). Release target slipped from 26 Mar → 30 Apr per Week 17 delivery tracker. TikTok dual-routing data integrity flagged as risk.
MCU Usage & Truncation Impact Spike — In Progress
MSR-678 (Ashish) in progress mid-sprint. Outputs needed before the truncation automation story (MSR-492) can proceed — currently blocked.
Amazon Seller Central NTB — Data Ingestion & Classification
Epic MSR-418 blocked alongside MSR-434 (DBT implementation). MSR-435 (Dev Testing) and MSR-436 (QA Testing) not started. No progress this sprint — carry to Sprint 7 pending credential/connector unblock.
Automated FA Truncation on Historic Cost Updates
MSR-492 blocked awaiting MCU spike results. Supporting sub-tasks (MSR-493/494/495) previously completed in earlier cycles — story itself remains open.
Daily Conversion Data Ingestion for FA Modelling
MSR-652 and MSR-636 refined but not started. Dependency on Sephora data availability (feed-in to MSR-681). Expected Sprint 7 pick-up.
Risks & Blockers
🔴 Sales Platform Filter v1 Slippage
Release target moved 26 Mar → 16 Apr → 30 Apr. TikTok dual-routing (v4 + v4_tt_shop) introduces potential data duplication. MSR-428 in QA.
🔴 Amazon NTB Epic Blocked
Epic MSR-418 + 3 child tasks all in Blocked / To Do state. No movement this sprint. Risk of 2-sprint slippage if connector access not cleared by start of Sprint 7.
🟠 MCU Truncation Dependency Chain
MSR-492 blocked pending MSR-678 spike. Cross-client impact unknown until spike completes.
🟠 Capacity Concentration
14 of 23 issues (61%) assigned to Ashish Thanki. Single-point-of-failure on Sephora modelling track.
Sprint Insights & Observations
  • Sephora POC on track — 3 modelling runs (calculated, SKU, QA) delivered as planned ahead of Tech Review.
  • TikTok hotfix cycle: 3 days end-to-end — Highest-priority bug detected, fixed, and RELEASED within the sprint window.
  • ⚠️ Filter v1 is the biggest release risk — third consecutive slippage; QA backlog growing. Data integrity re-test mandatory before prod release.
  • ⚠️ Amazon NTB unblocking owed — whole epic parked 3+ weeks. Needs owner escalation to external-dependency team.
  • 💡 Cycle-time trend healthy — median 4.5d, well under the 10d team target. Single outlier (MSR-564, 21d) was a cross-sprint carry.
DORA Metrics
🚀
Deployment Frequency
Multi / week
filter fix · TikTok hotfix · QA
High Performer
Week-17 delivery window hit on schedule
Lead Time for Changes
6.5d
avg · 21d longest (MSR-564)
High Performer
Non-invested POC items all sub-7d
🐛
Change Failure Rate
~5%
1 rollback / 6 delivered
High Performer
TikTok hotfix follow-up rolled back & re-shipped
🔧
Mean Time to Recover
<24h
MSR-647 same-day close
High Performer
Amazon NTB remains blocked (external dependency)
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
AT
Ashish Thanki
✓ 7 done
⚠ 2 blocked
14 total
AT
Akash Tawde
✓ 1 done
⚠ 2 blocked
4 total
AG
Arun Gawri
✓ 2 done
2 total
MH
Matthew Hull
⟳ 1 active
2 total
Unassigned
1 backlog
Status & Composition Breakdown
Status Distribution 23 issues
Issue Type by category
Theme Breakdown epic families
Lead Time Analysis
Lead Time Distribution days per delivered issue
Resolution Activity completions per day
⚙️ ESDS Squad

ESDS Sprint 6

Custom Channel Grouping · Connector & Modelling AI Agents · Tech-Debt Cost Optimization · Vibe/ShopMy CTV · Amazon DSP / MNTN / Tatari Fixes · Elysium

Sprint Window8 Apr – 21 Apr 2026
Duration14 days
Total Issues51
Completion Rate84%
ProjectMSR
Status🟢 Excellent — Delivery Above Plan
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Best delivery in the portfolio. 43/51 closed (84%) at the largest scope of any squad — connector agents are demonstrably paying back.
  • Vibe CTV shipped end-to-end (Lambda → DBT → onboarding docs) — the AI-assisted pipeline works for real connectors.
  • Release pressure still high: TikTok GMV Max P0 outage mid-sprint shows connector surface area growing faster than monitoring.
Gaps to close
  • MNTN and GMV Max bugs surfaced post-release — QA-agent outputs need human validation before release gate.
  • Scope-before-implementation step is ad-hoc (Monit flagged) — a 1-hour pre-build scoping ritual would reduce the 16% slippage.
  • Cost-optimisation tech-debt work is landing opportunistically — it needs a named owner and target SLO.
  • Connector onboarding docs exist, but no runbook yet for on-call handling the next GMV-Max-class outage.
Retro action items — from Stream 1 Measure retro (22 Apr)
  • Validate QA-agent outputs before they go to PR / release — Monit to lead.
  • Scope work before implementation — short scoping step to firm up timelines and blockers.
  • Combined Stream 1 team structure (Halo + ESDS + Customer Ops) is working — keep the shared stand-up cadence.
  • Stop underselling delivery (Akash's callout) — surface the Vibe CTV wins externally.
Key Performance Indicators
Delivered
43
Done / Released / RRD
In Progress
3
Klaviyo · Connector Agent · Tech-Debt
Backlog
4
Unassigned optimisation stories
Canceled
1
MSR-152 modelling impact task
Sprint Velocity
34
resolved within 7-21 Apr
Avg Cycle Time
27.7d
skewed by long Custom-Channel stories
P0/P1 Bugs Closed
2 / 2
MNTN · Amazon DSP fixes
Production Releases
3
Tatari · Custom Channel (internal) · MNTN
Sprint Velocity & Predictability
Items Delivered
34
2.43 / day · 17.0 / week
Commitment vs Delivered predictability: 84%
Committed: 51Delivered: 43
Highest predictability of any Sprint 6 squad. Custom Channel Grouping spikes, Connector/Modelling QA agents, Vibe CTV and all Tatari/MNTN/Amazon DSP bug fixes landed in-sprint. Only internal-unassigned optimisation stories and Klaviyo/Connector-Agent epics remain in-flight.
Fastest Close
0d
MSR-691 Vibe onboarding doc
Longest Cycle
77d
MSR-146/153 Custom Channel Stories
Median Cycle
12d
sprint-native items
Releases in Sprint
3
Tatari · Internal CCG · MNTN
Sprint Goal Tracking
Met
5
Partial / PR
2
Slipped
1
In Flight
2
Custom Channel Grouping (Internal) — DEPLOYED 20 Apr
Stories MSR-146, MSR-153, MSR-157 and all 9 child sub-tasks closed. Monit Gupta led Modelling-Integration + Docs; Ebrahim Amin delivered the dbt model story. Long-running (77d) but landed on Week-17 delivery date per Tech Delivery tracker.
Connector & Modelling QA AI Agents — E2E Orchestrator MVP
MSR-620 epic progressed: MSR-621/622/623/627/628/629/662/663/664/665 all Released. Custom Connector Dev Agent, DBT Dev Agent, E2E Orchestrator, QA Agents all tested against real connectors. Epic remains In Progress for the next-phase hardening.
Amazon DSP & MNTN Data-Integrity Fixes
MSR-670 (Amazon DSP impression duplication · High) closed in 1 day. MSR-666 (MNTN currency_code V3 API bug · High) released in 3 days. MSR-659 replaces sales-platform selector with env-var config.
Tatari Connector Bug Fix — DEPLOYED 20 Apr
MSR-655 S3 role naming collision in dev CDK stacks resolved and released within 8 days.
Vibe CTV Custom Lambda Connector — ON TRACK 22 Apr
MSR-556 build + deploy released on last day of sprint (21 Apr). MSR-691 onboarding doc authored same-day. Feeds into Week-17 release pipeline.
Custom Channel Grouping (In-Platform) — SLIPPED 30 Apr → 7 May
All 5 feasibility spikes (MSR-605, 606, 608, 609, 612) completed — Core Pipeline, Glow, Beam, Exports API, Scheduled Exports impact assessed. Implementation deferred to next sprint. Per Week-17 tracker the launch date slipped by one week.
Elysium Data Connector — Draft data delivered
MSR-561 data-requirements investigation Released. Drafts MSR-580 & 581 complete. Handover ready for implementation in Sprint 7.
Klaviyo Email Connector — In Progress, no release
Epic MSR-649 still In Progress. No closure inside the sprint window. Carry to Sprint 7.
Tech-Debt · DB Cost Optimization (Epic MSR-594)
RDS analysis sub-task (MSR-595) done. Four optimisation stories (MSR-597/598/625/626 — ~1,640 hours/month savings potential) remain unassigned in Backlog / Not refined. Needs ownership + ranking for Sprint 7.
Risks & Blockers
🟠 In-Platform CCG Slip
Spikes complete, but implementation pushed one week (30 Apr → 7 May). Exports API + Scheduled Exports identified as highest-risk touchpoints.
🟠 Tech-Debt Backlog Unowned
4 high-value optimisation stories (~1,640 h/month cost savings) unassigned in Backlog / Not refined. Needs prioritisation call in Sprint 7 planning.
🟠 Monit Gupta Capacity Concentration
24 of 51 issues (47%) on one engineer. Spans CCG, QA Agents, and connector hotfixes — key-person risk for Sprint 7 CCG implementation.
🟢 Connector Agent Epic Health
10+ agent stories tested end-to-end against real connectors. Epic in good shape for productisation next sprint.
Sprint Insights & Observations
  • 🏆 Top-performing squad of Sprint 6 — 84% predictability, 43/51 items closed, 3 prod releases in a single sprint.
  • Connector/Modelling QA Agent epic materially de-risked — master orchestrator + 3 agent streams validated against real connectors.
  • High-severity bugs closed within SLO — MNTN (3d), Amazon DSP (1d), Tatari (8d), all with data-integrity impact.
  • ⚠️ CCG implementation must kick off Day 1 of Sprint 7 — 7 May target has no buffer after the 1-week slip.
  • 💡 Tech-debt cost-optimisation track needs an owner — ~1,640 h/month savings sitting unassigned.
  • 💡 Cycle-time median (12d) is the real signal — the 27.7d avg is inflated by 5 very-long-running stories (MSR-146/148/149/153/155/157) carried since January.
DORA Metrics
🚀
Deployment Frequency
Daily
3 formal releases in-sprint
High Performer
Tatari · CCG · MNTN · Amazon DSP · Vibe CTV
Lead Time for Changes
27.7d
avg · 12d median · 77d max
Medium Performer
Long tail from Custom Channel Grouping stories
🐛
Change Failure Rate
~4%
2 data-integrity hotfixes / 43
High Performer
Both caught and re-released same sprint
🔧
Mean Time to Recover
1–3d
Amazon DSP 1d · MNTN 3d
High Performer
Tight feedback loop on connector regressions
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
MG
Monit Gupta
✓ 23 done
⟳ 1 epic
24 total
JJ
Jay Jain
✓ 9 done
⟳ 2 epic
11 total
IT
Ian Taylor
✓ 6 done
6 total
MD
Muriel Dsouza
✓ 2 done
2 total
EA
Ebrahim Amin
✓ 2 done
2 total
RV
Rupali Valanju
✓ 1 done
2 total
Unassigned
4 backlog
Status & Composition Breakdown
Status Distribution 51 issues
Issue Type by category
Theme Breakdown epic families
Lead Time Analysis
Lead Time Distribution days per delivered issue
Resolution Activity completions per day
📐 Planning Squad

Planning Sprint 6

Budget Planner (Confidence Interval · Sales & Halo Toggle · Tests/Code Quality) · Glow Delay Effect · SLSQP Bug Fixes · Legacy Spend-Strategist Clean-up

Sprint Window6 Apr – 20 Apr 2026
Duration14 days
Total Issues34
Completion Rate71%
ProjectsDEC · PL
Status🟠 Mixed — Glow & CI released; Halo-Toggle story cancelled
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Clean close, mixed composition. 24 delivered / 0 in-progress at sprint end = healthy discipline. But 10 cancellations (Halo-Toggle, SLSQP sub-tasks) is a scope-definition signal, not a delivery one.
  • Glow + Confidence Interval shipped — the two biggest Q2 OKR enablers for Budget Planner Open Beta.
  • Scope churn concentrated in Halo integration — decision to cancel was the right call; the cost is the discovery time that was already spent.
Gaps to close
  • Cancellation rate of 29% (10/34) is high — track whether this is a one-off (Halo integration) or a pattern across sprints.
  • No clear handoff for saturation-curve long-term solution (SPIKE from Sprint 5 rolled forward again) — assign a DRI.
  • "Ready to build" criteria: Budget Planner work is flowing, but new prototypes (post-ShopTalk) need UX sign-off before engineering starts.
  • QA framework for Budget Planner (marked "In Progress" from Sprint 5) hasn't visibly advanced — risk as Open Beta nears.
Retro action items
⚠ RETRO TEMPLATE EMPTY
A retro page exists in Notion ("Retro - Glow, Planning & Pacing Sprint 6") but all cells are blank. Action: team to fill it in before Sprint 7 planning — otherwise the learnings from 10 cancelled tickets are lost.
Key Performance Indicators
Delivered
24
Done + Release Ready
Canceled
10
Halo-toggle + SLSQP sub-tasks
In Progress
0
clean sprint close
Blocked
0
no active blockers
Sprint Velocity
11
DEC items closed in window
Avg Cycle Time
45d
many long-running BP stories
P0/P1 Bugs
1
DEC-547 SLSQP sign error fixed
Production Releases
2
Glow delay effect · CI prototype
Sprint Velocity & Predictability
Items Delivered
11
0.79 / day · 5.5 / week (2026 items)
Commitment vs Delivered predictability: 71% (incl. legacy PL)
Committed: 34Delivered: 24 · Canceled: 10
Budget Planner Confidence-Interval prototype (DEC-678) and Glow delay-effect release (DEC-624) on track. Sales-Data & Halo-Toggle epic (DEC-672 + 5 E2E sub-tasks) cancelled mid-sprint — reprioritised out. SLSQP refactor sub-tasks cancelled alongside.
Fastest Close
10d
DEC-547 SLSQP sign-error fix
Longest Cycle
67d
DEC-631 informative priors
Median Cycle
50d
long-running research tracks
Legacy Closures
13
PL-* Spend-Strategist admin
Sprint Goal Tracking
Met
3
Partial
1
Dropped
1
Carry-over
0
Glow — Delayed Effect of Advertising released
DEC-624 Released (George Gradinariu). Supporting sub-tasks DEC-631/630/629 completed — delay adstock, weibull adstock, informative priors approaches all validated.
Budget Planner — CI Prototype in Optimiser
DEC-678 Confidence-Interval integration prototype Released (Etyan Sachdev). Feeds directly into Q2 Budget Planner productisation goals.
Budget Planner — SLSQP Bug Fixes
DEC-547 (sign error in initial-guess perturbation) and DEC-541 (failure flagging when recommended ≤ initial) both released by Nefeli Marketou.
Budget Planner — Tests & Code Quality
Story DEC-552 released with integration + unit tests (DEC-586/587). SLSQP split + SOLID refactor sub-tasks (DEC-590/591) cancelled — pushed out of scope by reprioritisation.
Sales Data & Halo Data Toggle — Dropped
DEC-672 story + 5 E2E test sub-tasks (DEC-673/674/675/676/677) cancelled mid-sprint. UX design DEC-671 shipped — re-queue implementation in later sprint.
Risks & Blockers
  • ⚠️ Large cancellation cluster (10 items) — Sales/Halo Toggle epic + SLSQP refactor de-scoped mid-sprint. Signals planning churn; ensure ADR is captured before re-queuing.
  • Scientific/modelling track healthy — Glow delay effect + CI prototype + SLSQP fixes all shipped in-sprint.
  • 💡 Legacy PL tickets admin-closed — 13 Spend-Strategist items (2024) batch-closed. Not true sprint velocity; treat with care in trend charts.
  • ⚠️ High-concentration on Etyan — 6 Budget-Planner items on single DS engineer.
Sprint Insights & Observations
✓ Scientific track is the reliable signal
Strip out legacy admin closures and the 2026 DEC items delivered (Glow delay effect, CI prototype, SLSQP sign-error fix) all shipped inside their committed windows. When Planning frames a sprint around a clear scientific question, lead time and predictability are healthy — problems appear when product-facing engineering (Halo-Toggle epic) is mixed into the same sprint without clear owners.
⚠ Mid-sprint cancellation pattern worth watching
10 of 34 items cancelled mid-sprint (29%) is high. Root cause was re-prioritisation of the Sales-Data & Halo-Toggle epic and its 5 sub-tasks, plus SLSQP refactor de-scoping. Recommend a 48-hour scope-freeze after Sprint Planning and a lightweight ADR template for mid-sprint descopes so the rationale is captured for future retros.
🔎 Reporting hygiene: separate legacy closures
13 PL-* Spend-Strategist tickets from 2024 were batch-closed this sprint for admin cleanup. These inflate velocity charts (from 11 real items to 24 apparent) and should be filtered out of trend-lines. The 2026-only velocity is 11/34 = 32% — a materially different story from the headline 71%.
DORA Metrics
🚀
Deployment Frequency
Multi / week
2 scientific releases in-sprint
High Performer
Glow delay effect · CI prototype · SLSQP fixes
Lead Time for Changes
50d
median · research cadence
Low Performer
DEC-631 informative priors ran 67 days
🐛
Change Failure Rate
Low
1 regression caught pre-prod
High Performer
SLSQP sign-error surfaced in test, fix shipped
🔧
Mean Time to Recover
<10d
DEC-547 repro → fix → release
High Performer
Scientific changes validated against benchmarks
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
ES
Etyan Sachdev
✓ 4 done
✗ 2 canceled
6 total
SM
Sanket Mohite
✓ 4 done
4 total
CT
Charlie Taylor
✓ 4 done
4 total
ZD
Zia Ud Din
✓ 2 done
2 total
NM
Nefeli Marketou
✓ 2 done
2 total
MS
Mukesh Shukla
✗ 2 canceled
2 total
OK
Owais Kapadia
✓ 2 done
2 total
GG
George Gradinariu
✓ 1 done
1 total
JG
Jonathan Grant
✓ 1 done
1 total
Unassigned
✓ 2 done
✗ 6 canceled
8 total
Status & Composition Breakdown
Status Distribution 34 issues
Issue Type
Theme Breakdown
Lead Time Analysis
Lead Time Distribution days per delivered item
Resolution Activity completions per day
📊 Reporting Squad

Reporting Sprint 6

Fospha MCP V1 Internal Release · CISO P0 Security Fix · Multi-Platform Distribution · Custom Cards · CSV Exports QA · Langfuse Evaluation Pipeline

Sprint Window6 Apr – 20 Apr 2026
Duration14 days
Total Issues72
Completion Rate50%
ProjectACT
Status🟢 MCP V1 Released · QA Ongoing
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • MCP V1 shipped externally — biggest Q2 OKR landed. Automated LLM QA pipeline for ROAS & Perf agents also live.
  • 50% completion on 72 items is misleading — 36 delivered + 8 in QA + 9 in progress = 74% pipeline activity. The real gap is backlog definition, not throughput.
  • ROAS agent prompt + CAC UI slipped to Sprint 7 — capacity was consumed by the LLM QA pipeline buildout.
Gaps to close
  • 72 issues committed is far beyond sustainable capacity — halve the commitment or move exploratory work to a dedicated spike backlog.
  • CAC agent UI was deferred because Amira was not yet in — staffing dependency on a single person is a risk flag.
  • Automated LLM QA pipeline is a platform investment — capture its ROI so future platform work can be justified.
  • Home Page v2 / Graph Builder is in flight with no stated release target — add one.
Retro action items
⚠ NO RETRO CONDUCTED
No Sprint 6 retrospective was found in Notion for the Reporting squad. Action: given MCP V1 is a milestone release, a retro is worth 30 minutes to capture what made the QA pipeline land on time — reusable for the next agent rollout.
Key Performance Indicators
Delivered
36
Done + Released
In QA / Review
8
QA Tech/Product + PR Review
In Progress
9
decom/CAC/custom-cards
To Do / Backlog
6
QA pipeline + phase 2/3
Canceled
13
duplicate user-pref TCs
Sprint Velocity
28
closed in Apr 7–21 window
Avg Cycle Time
12d
median 7d
P0/P1 Released
5
CISO P0 + MCP compat + substring bug
Sprint Velocity & Predictability
Items Delivered
28
2.0 / day · 14 / week
Commitment vs Delivered predictability: 50% · largest sprint of Sprint 6
Committed: 72Delivered: 36 · Canceled: 13 · Active: 23
Fospha MCP V1 internal release (ACT-1457) closed — AI-marketplace distribution, Anthropic connector requirements, annotations tool, observability pipeline, user-preferences integration all shipped. 13 user-preference test sub-tasks canceled (duplicate with existing coverage). Custom cards (ACT-2314) and granular filtering still in flight.
Sprint Goal Tracking
Met
5
Partial / In QA
3
In Flight
3
Dropped
1
Fospha MCP V1 — Internal Release (Epic ACT-1457)
Epic closed in sprint. Components: auth/FileTreeStore bug (ACT-2642), multi-container ALB spike, observability pipeline (ACT-2575), Annotations tool (ACT-2936/2215/2052), GitHub migration (ACT-2508), Sentry fixes (ACT-2380).
CISO P0 Security Fix — RELEASED
ACT-3148 extract_client_ids hyphen parsing + get_clients no-auth bypass fixed & released within 24h (Abhishek Darekar).
MCP Cross-Client Compatibility Verified
ACT-2983 Claude · ChatGPT · Cursor · Gemini · Perplexity all validated. MCP Multi-Platform Distribution (ACT-2900) released.
Rate Limiting & User Preferences
ACT-3111 Phase 1 rate-limits raised. ACT-2401 get_user_preferences tool released. User-preferences test TCs (ACT-2816–2825) canceled as duplicates.
CSV Exports E2E Regression Suite
ACT-2610/2608/2607/2606 E2E CSV test automation delivered by Deepak Yadav. ACT-2605/2609 still in flight.
QA Infrastructure & Regression Pipeline
Story ACT-2867 in flight. Part 1 CI pipeline tests (ACT-2868) in progress. Part 2 /qa command & Part 3 Locust load testing not started.
Custom Cards & Granular Filtering
Stories ACT-2314 (custom cards) and ACT-2310 (granular filter) in progress / PR review. Phase 1 FE MVP started (ACT-2967); backend + full feature queued (ACT-2968/2969).
Langfuse Evaluation Pipeline
ACT-2378 (Performance Summary) and ACT-1237 (ROAS agents) remain in QA Product. Post-live check plan staged.
Gate MCP Access by client_id Allow-list
ACT-3294 entered QA Tech at sprint end — pending HubSpot tiering. Interim gate logic shipped.
Risks & Blockers
  • 🏆 Fospha MCP V1 shipped — biggest milestone of the sprint. Cross-AI-platform compatibility verified; marketplace distribution in progress.
  • Security hotfix cycle <24h — CISO P0 (client_ids parsing) contained and released same day.
  • ⚠️ Workload concentration on Abhishek Darekar — ~22 items, covering MCP core + security + compatibility. Bus-factor risk.
  • ⚠️ QA Infrastructure still lagging — CI pipeline tests started, but /qa gate + Locust load testing not started. Blocker for post-V1 confidence.
  • 💡 High cancellation rate (13/72, 18%) — mostly duplicate user-pref test sub-tasks and ALB spike alternatives. Indicates spike work succeeded at de-scoping.
Sprint Insights & Observations
✓ MCP V1 is a category-defining milestone
Internal release of Fospha MCP V1 unlocks the AI-marketplace distribution lane — Anthropic connector requirements, annotations tool, observability pipeline and user-preferences integration all landed together. This is the first Fospha product surface designed for agentic consumption and is a strategic wedge for Sprint 7 external pilot conversations.
⚠ Commitment sizing is out of calibration
72 items committed is ~2× the portfolio median and delivered 50% predictability. 13 cancelled sub-tasks were duplicates with existing coverage — a grooming hygiene gap rather than execution drag. Right-sizing to ~45–50 items in Sprint 7 (and replacing "test per AC" sub-tasks with a single consolidated test story) would lift predictability ~20 points with no outcome loss.
🔎 QA investment has not kept pace with feature velocity
MCP V1 shipped but /qa gate, Locust load tests and full CI pipeline coverage are still incomplete. The CISO P0 and ALB auth bugs were caught by users, not by pipeline. Recommend a "QA Infrastructure" swimlane for Sprint 7 with at least 20% of capacity, before external customers get hands on MCP.
⚠ Bus factor on Abhishek Darekar
~22 items in a single sprint covering MCP core, security and cross-platform compatibility is unsustainable. Before V2, pair a second engineer on the marketplace-distribution path and the CI/QA gate so that knowledge is two-deep.
DORA Metrics
🚀
Deployment Frequency
Daily
MCP V1 · 5+ internal releases
Elite Performer
Fastest cadence in the portfolio this sprint
Lead Time for Changes
7d
median · 12d avg
High Performer
Tight loop between PR and prod
🐛
Change Failure Rate
~7%
CISO P0 + ALB auth bug
Medium Performer
Both caught in-sprint and hotfixed
🔧
Mean Time to Recover
<24h
CISO P0 same-day
Elite Performer
ALB auth bug 3d from report to patch
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
AD
Abhishek Darekar
✓ 12 done
⟳ 5 active
18 total
DB
Dhruv Bindoria
✓ 5 done
⟳ 7 QA/PR
12 total
ZS
Zeeshan Siddiquie
✓ 8 done
✗ 3 canceled
11 total
DY
Deepak Yadav
✓ 5 done
⟳ 2 active
7 total
AB
Amira Benavides
✓ 4 done
⟳ 2 active
6 total
VM
Vishal Mali
✓ 3 done
3 total
GM
Gunjan Munde
⟳ PR review
1 total
Unassigned
✓ 1 done
✗ 9 canceled
10 total
Status & Composition Breakdown
Status Distribution 72 issues
Issue Type
Theme Breakdown
Lead Time Analysis
Lead Time Distribution
Resolution Activity completions per day
🔄 Workflow Squad

Workflow Sprint 6

Pinterest Data Passback · MSOT API Integration · OAuth Authentication · DataBridge GitHub Migration · Pilot Rollout · Smartly Bug Fix

Sprint Window6 Apr – 20 Apr 2026
Duration14 days
Total Issues35
Completion Rate91%
ProjectACT
Status🟢 Pinterest Passback Delivered End-to-End
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Highest completion rate in portfolio (91%). Pinterest MSOT passback landed end-to-end — architecture sign-off → implementation → release within one sprint.
  • Narrow, focused sprint goal paid off. 35 items delivered against a single primary objective.
  • Saturation-curve reduced-data validation (Sprint 2 carry-over) appears resolved — that unblocks Budget Planner.
Gaps to close
  • High completion masks the question: did the sprint have enough scope? 91% on 35 items may mean under-commitment; look at total throughput vs. other squads.
  • Channel-level translation + Budget Planner architecture exploration is still in "initial exploration" phase after 3 sprints — needs a concrete decision milestone.
  • Pinterest beta access dependency was closed, but the next connector will have similar external unknowns — capture the discovery checklist.
Retro action items
⚠ NO RETRO CONDUCTED
No Sprint 6 retrospective was found in Notion for the Workflow squad. Action: a 91% delivery is a pattern worth documenting — schedule a brief retro to capture the scoping / sign-off cadence that made Pinterest passback land clean.
Key Performance Indicators
Delivered
32
Done + Released
Canceled
2
Bitbucket archive · client runbook
Backlog
1
ACT-576 parent Epic
Sprint Velocity
32
2.3 / day · 16 / week
Avg Cycle Time
13d
incl. 28-day Smartly investigation
Test Coverage
95%
Pinterest MSOT 80 tests
P0/P1 Bugs
1
Smartly join explosion fixed
Stories Released
8
Pinterest end-to-end + Smartly fix
Sprint Velocity & Predictability
Items Delivered
32
2.3 / day · 16 / week · 91% predictability
Commitment vs Delivered predictability: 91% — highest across TRUST+MSR+ACT sprints
Committed: 35Delivered: 32 · Canceled: 2 · Backlog: 1
Near-complete delivery. Pinterest Data Passback fully delivered end-to-end — 7 Stories (ACT-2871 to 2877) + 20 sub-tasks released. DataBridge migrated from Bitbucket to GitHub with CI/CD, branch protection, and ADR. Pinterest MSOT API 80 tests, 95% coverage.
Sprint Goal Tracking
Pinterest Data Passback — Architecture & Design
ACT-2871 released. ADR documented. DataBridge evaluated against alternatives with Zia & Ben.
DataBridge — Bitbucket → GitHub Migration
ACT-2872 released. Branch protection, team access, GitHub Actions CI/CD wired up.
Pinterest App Setup & OAuth Authentication
ACT-2873 released. Collaborator access on existing app (1473996), Auth Code flow, automated token refresh.
Core MSOT API Integration
ACT-2874 released. Pinterest adapter, DB query for daily conversion/revenue per ad-group, data mapping, stubbed Data-API adapter interface.
Testing & QA
ACT-2875 released. Unit + integration tests (80 tests, 95% coverage). E2E verified against test advertiser. Pinterest team validated data accuracy.
Monitoring & Observability
ACT-2876 released. Structured logs for MSOT API calls. Dashboard + alerts for passback health.
Pilot Rollout — Phase 1 Clients
ACT-2877 released. Per-client OAuth onboarding live. Client runbook canceled (ACT-2899) — existing docs covered it.
Smartly Data-Bridge Bug Fix
ACT-2981 (ad_currencies join explosion causing Lambda timeout for large clients) released. Existing ACT-2386 Smartly investigation task also closed.
Parent Epic ACT-576 (Pinterest data pass-back)
Remains in Backlog / Not refined — all child stories shipped but Epic not transitioned. Admin close-out needed.
Risks & Blockers
  • 🏆 Cleanest delivery sprint across the org — 91% predictability, 95% coverage, zero rollbacks.
  • ⚠️ Bus factor = 1 — entire Pinterest Passback track owned by one engineer. Succession & pairing plan needed.
  • Repo migration done right — Bitbucket→GitHub with ADR, CI/CD, branch protection. Template for other squads.
  • 💡 Epic ACT-576 needs admin close — all children delivered but parent still "Not refined". Hygiene item.
Sprint Insights & Observations
✓ Highest-predictability squad in the portfolio
91% predictability with 95% test coverage and zero rollbacks — this is the template for how a connector delivery sprint should look. Pinterest Data Passback went end-to-end (architecture → OAuth → adapter → tests → monitoring → pilot rollout) in a single sprint, with the DataBridge GitHub migration bundled alongside. The ADR + branch-protection pattern should be the default for every connector integration going forward.
⚠ Bus factor = 1 is the only risk
All 32 delivered items and both remaining in-flight items sit with Gunjan Munde. No succession plan, no pairing, no secondary on-call for Pinterest. Before Sprint 8 Gunjan should pair on at least one connector with a second engineer — the CustOps or Reporting squads both have engineers who could shadow.
💡 Repo-migration playbook is exportable
The DataBridge Bitbucket→GitHub migration (ADR, CI/CD, branch protection, team access) is reusable. CTDA's client-data-gateway migration (STRAT-170) is already following it; Believability's GitHub cluster would benefit from lifting the same pattern rather than re-inventing.
DORA Metrics
🚀
Deployment Frequency
Multi-weekly
Pinterest + Smartly + DataBridge
High Performer
Pinterest Passback 7 stories + 20 sub-tasks
Lead Time for Changes
13d
median = average (consistent flow)
Medium Performer
Flat distribution — no long tail
🐛
Change Failure Rate
0%
no rollbacks
Elite Performer
95% test coverage · 80 Pinterest MSOT tests
🔧
Mean Time to Recover
N/A
no incidents to recover from
Elite Performer
ACT-2981 Smartly Lambda timeout fixed in-sprint
Team Performance by Assignee
Items per Assignee single-contributor sprint
35/35
All 35 issues owned by Gunjan Munde
Solo delivery of Pinterest Data Passback end-to-end — architecture, OAuth, MSOT integration, testing, monitoring, pilot rollout, and Smartly bugfix.
Individual Breakdown
GM
Gunjan Munde
✓ 32 done
⟳ 3 active
35 total
⚠ Bus-factor risk: 100% solo delivery creates concentration. Recommend pairing on Pinterest follow-ups and cross-training on OAuth/MSOT architecture next sprint.
Status & Composition Breakdown
Status Distribution
Issue Type
Theme Breakdown
🎧 Customer Operations Squad

Customer Operations Sprint 6

Custom Metrics Dashboard Integration · Delete Users Admin · Enterprise Feature Access · GitHub Migration · Performance-Over-Time Third KPI

Sprint Window6 Apr – 20 Apr 2026
Duration14 days
Total Issues41
Completion Rate56%
ProjectDEC
Status🟠 Custom Metrics Core Done · Product QA Backlog
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Core custom-metrics work delivered, 3rd line on POT chart released, YoY date filter live — the foundational work landed.
  • 56% completion reflects QA backlog, not dev throughput — 9 items are in Product/Tech QA waiting to clear. Throughput is fine; the bottleneck is downstream.
  • GitHub migration spike carried over to Sprint 7 — classic discovery bleed.
Gaps to close
  • Product QA backlog is the rate-limiter — resource it or accept slower cadence.
  • Sprint goals were missing at planning (Ebrahim flagged) — Sprint 7 needs explicit goals even though ShopTalk caused the shift.
  • Matt's attendance at standups is intermittent, blocking unblocking — formalise a channel-based blocker callout.
  • Jira PDP cleanup is needed — offered by Ebrahim, awaiting Matt.
  • No Q2 goals defined yet — sprint-level direction is flying blind without them.
Retro action items — from Stream 1 retro (22 Apr)
  • Define Sprint 7 goals explicitly, even if abbreviated post-ShopTalk.
  • Daily Jira comment updates on active tickets — for weekly report automation via Claude.
  • Call out ticket numbers in standup so Fathom can transcribe and Claude can sync to Jira.
  • No release dates without business impact context — Ebrahim's stop-doing.
  • Claude-code review before PR — Akash's callout; same as Halo/ESDS.
Key Performance Indicators
Delivered
23
Done + Released
In QA (Product/Tech)
9
Custom metric story set
In Progress / PR
4
GH migration · SoW · Saved Views
To Do / Backlog
2
Canceled
4
Custom metric edge-case TCs
Sprint Velocity
18
closed in window
Avg Cycle Time
35d
cross-sprint custom-metric carries
P0/P1 Released
2
Third KPI line · Delete Users
Sprint Velocity & Predictability
Items Delivered
18
1.3 / day · 9.0 / week
Commitment vs Delivered predictability: 56%
Committed: 41Delivered: 23 · Active: 13 · Canceled: 4 · ToDo: 1
Custom Metrics dashboard integration infrastructure + 5 dashboard ACs (Channel Health, Attribution, Optimization, Reporting, Home) delivered. Delete-Users admin story shipped. 3rd KPI line on Performance Over Time released. 4 product-QA stories (DEC-287/293/296/376) and Saved-Views (DEC-169) remain in QA.
Sprint Goal Tracking
Met
3
In QA
4
In Flight
2
Carry-over
1
Delete Users Admin Feature — RELEASED
DEC-213 Released. Supporting BE+FE+QA sub-tasks (DEC-230/231/232/233) all closed. Jayshree Singh led delivery.
Third KPI Line on Performance Over Time — RELEASED
DEC-340 Released (Highest priority) by Jaison Mathew.
Custom Metrics — Dashboard Integration Core (15 sub-tasks)
All 5 dashboard ACs delivered — Channel Health (DEC-302/308), Attribution (DEC-303/309), Optimization (DEC-304/310), Reporting (DEC-305/311), Home (DEC-306/312). Shared infrastructure wired (DEC-301). Unit tests DEC-307 closed. BE non_zero_column update DEC-313 closed.
Custom Metrics — Product QA Layer
Stories DEC-293/296/287 still in Product QA. 4 edge-case TCs (LITE paywall, ENTERPRISE access, orphaned tile, empty-state) cancelled after reprioritisation.
Enterprise Feature Access & Source Filter Bug
DEC-376 enterprise-tier override in QA Product. DEC-327 source filter 'x' dismiss bug released.
Share of Wallet in Table Summaries · Custom Date Comparison
DEC-338 (SoW) In Progress; DEC-333 (Year-on-Year / Period-on-Period) in QA Tech.
Bubble-label Pinning on Optimization Dashboard
DEC-390 (High) in PR / Peer Review.
GitHub Migration — web-app & aws-libs
DEC-391 In Progress (Zia Ud Din).
Default Saved Views
DEC-169 still in PR / Peer Review since Sept 2025. Needs owner ping.
Amplitude Login-Failure Tracking
DEC-151 To Do / Refined. Not picked up — carry to Sprint 7.
Risks & Blockers
  • Custom Metrics core integration complete — 15 BE+FE+test sub-tasks landed across all 5 dashboards.
  • ⚠️ Product QA is the bottleneck — 9 stories in QA Product/Tech. Leah Rosendahl & Phillipa Barlow load-bearing.
  • ⚠️ Stale PRs — DEC-169 Saved Views in PR since Sep 2025. Needs explicit owner push this cycle.
  • 💡 High admin/cross-sprint carry — 35d average lead time reflects stories started in Oct-Feb closing now. Future-sprint scoping discipline recommended.
  • Delete Users admin shipped — compliance/hygiene win after ~5-month carry.
Sprint Insights & Observations
✓ Custom Metrics integration is the foundation for Q2 self-serve
15 sub-tasks landed across Channel Health, Attribution, Optimization, Reporting and Home dashboards — this is the infrastructure layer customers will build their own metrics on. Pair this with the Delete Users compliance win and Performance-Over-Time third KPI line and the squad shipped three genuinely customer-visible wins this sprint.
🔎 Product QA is the bottleneck, not engineering
9 stories parked in Product QA (Leah Rosendahl + Phillipa Barlow) is the single biggest drag on predictability — engineering closed 23 items, but 13 more are waiting on sign-off. Sprint 7 should treat QA throughput as the constraint: pre-QA demo walkthroughs, async Loom reviews, or a rotating CustOps engineer-on-QA role would all help clear the queue.
⚠ 5-month lead-time tail needs a grooming pass
35-day average lead time is skewed by stories like Saved-Views (DEC-169, in PR since Sep 2025) and Delete Users (carried ~5 months). Recommend a 30-min sprint-7 grooming session to either close, re-scope or formally shelf anything older than 90 days — this will also make future velocity numbers honest.
DORA Metrics
🚀
Deployment Frequency
Weekly+
Delete Users · KPI Line · Source Filter
High Performer
Custom Metrics infra shipped alongside
Lead Time for Changes
35d
avg · 27d median
Low Performer
Inflated by cross-sprint DEC stories held in QA
🐛
Change Failure Rate
Low
1 re-render regression
High Performer
Caught and patched mid-sprint
🔧
QA Inventory (MTTR proxy)
9 stories
parked in Product QA
Medium Performer
Saved-Views (DEC-169) + 4 product-QA stories blocked on external sign-off
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
JS
Jayshree Singh
✓ 10 done
⟳ 1 active
✗ 4 canceled
15 total
DP
Darshan Patil
✓ 10 done
⟳ 3 active
13 total
LR
Leah Rosendahl
⟳ 3 QA
3 total
PB
Phillipa Barlow
⟳ 2 QA
2 total
VM
Vishal Mali
⟳ 2 active
2 total
ZD
Zia Ud Din
⟳ 1 active
1 total
JM
Jaison Mathew
✓ 1 done
1 total
Status & Composition Breakdown
Status Distribution
Issue Type
Theme Breakdown
📊 CTDA · Benchmarking Squad

CTDA Sprint 6

Benchmarking Panel Alpha shipped · API GraphQL client live · E2E coverage on non-invested channels · Customer Success daily feed in PR

Sprint Window6 Apr – 20 Apr 2026
Duration14 days
Sprint Issues17
Delivered6 (86%)
ProjectsDEC · STRAT
Status🟢 Benchmarking Panel Alpha — Frontend Complete
🎯 Tech Lead View — Sprint 6
What this sprint tells you
  • Benchmarking Panel Alpha frontend complete — all 4 panel stories (4a–4d) hit Release Ready, released 14 Apr.
  • Clean delivery: 86% predictability on a focused 7-item commit — one cosmetic cancel (DEC-75), everything else landed.
  • Small, frontend-heavy sprint — 17 items total, 6 delivered. Capacity headroom is real; this was a scope-light cycle.
Gaps to close
  • Bus factor of 1 — 5 of 6 sprint items by a single engineer. Spread CTDA knowledge before Sprint 7.
  • DEC · STRAT split coordination — confirm which project owns which slice of the benchmarking roadmap.
  • CS Daily Benchmark Feed (DEC-104) stuck in Peer Review — will slip to Sprint 7; protect review bandwidth.
  • Capacity headroom — 17 items is light for a full squad sprint; next commit should stretch.
Retro action items
⚠ NO RETRO CONDUCTED
No Sprint 6 retrospective was found in Notion for the CTDA squad. Without a retro, the team loses the chance to convert these gaps into concrete actions. Recommend scheduling a Sprint 6 retro before Sprint 7 planning to capture bus-factor and capacity observations.
Key Performance Indicators
Delivered (Sprint)
6
4 panel stories + API client + E2E
Canceled
1
DEC-75 wording cleanup descoped
In PR / Active
3
CS feed · analytics · Git migration
Sprint Predictability
86%
6 of 7 committed scope delivered
Program-to-Date Delivered
75
Done + Released + Release Ready
Program-to-Date Total
100
CTDA scope since Feb 2026
Release Train
4b → 4d bundled
Panel Alpha released 14 Apr
Bus Factor
1
5 of 6 sprint items by Cassie Messerle
Sprint Velocity & Predictability
Items Delivered
6
0.43 / day · 3.0 / week · all 4 panel stories + API client + E2E
Commitment vs Delivered predictability: 86%
Committed: 7Delivered: 6 · Canceled: 1
Frontend-heavy sprint closing out the Benchmarking Panel Alpha: Stories 4a (container), 4b (invested channel cards), 4c (empty/threshold states) and 4d (filter integration) all hit Release Ready on 14 Apr. GraphQL client service layer (DEC-92) landed alongside; non-invested-channel E2E coverage (DEC-94) closed 16 Apr. DEC-75 (minor copy tweak) canceled in favour of a broader side-panel pass. CS Daily Benchmark Feed (DEC-104) sitting in Peer Review — will slip into Sprint 7.
Fastest Close
2d
DEC-94 E2E sub-task
Panel Stories Shipped
4 / 4
4a · 4b · 4c · 4d
Median Cycle
7d
sprint-native items
Releases in Sprint
1
Benchmarking Panel Alpha · 14 Apr
Sprint Goal Tracking
Met
3
Partial / PR
1
Deferred
2
Descoped
1
Benchmarking Panel Alpha — Web-App Integration
All 4 panel stories (4a Container & Layout · 4b Invested Channel Cards · 4c Empty & Threshold States · 4d Filter Integration) hit Release Ready 14 Apr. Panel now renders in Channel Health Check with full filter/empty-state handling. Cassie led 3 of 4; Kieren Cini owned 4a.
API GraphQL Client — Web-App Service Layer
DEC-92 shipped. benchmarkingAggregates resolver wired through Apollo, typed response schema and error handling per ADR-0.5 live in the app.
E2E Coverage — Non-Invested Channels
DEC-94 closed 16 Apr. Playwright specs cover empty-state, threshold (N<10), and hide-from-panel behaviour on non-invested channels.
Customer Success Daily Benchmark Feed
DEC-104 sitting in PR/Peer Review (Ben Chapman). Automated CSV export + self-serve access pending review — expected to land early Sprint 7.
Analytics & Success Metrics Tracking
DEC-81 in progress. Segment events for panel view/filter/hide actions scaffolded, dashboards pending.
client-data-gateway Bitbucket→GitHub (Phase 3)
STRAT-170 in progress — mirrors the DataBridge move in Workflow. Branch protection and CI pending.
Side-Panel Copy Cleanup (DEC-75)
Canceled 20 Apr — absorbed into a broader side-panel content pass planned for Sprint 7 alongside CTA Display (DEC-87).
Risks & Blockers
⚠ Single-contributor concentration on panel delivery
5 of 6 sprint-delivered items sit with Cassie Messerle. Upcoming Sprint 7 work (CTA Display, Analytics, GA readiness) remains heavily Cassie-weighted. Consider pairing on DEC-81 analytics instrumentation or CTA rules engine to distribute knowledge before GA.
🔎 Observability gap on live pipeline
All 4 alerting sub-tasks (DEC-133/134/135/136) remain in To-Do. Benchmarking pipeline is writing production data without a CloudWatch dashboard, SNS/Slack alerts or a response runbook. Pull at least DEC-133 (dashboard) and DEC-134 (critical alarms) into Sprint 7 before GA traffic ramps.
⚠ CS daily feed stuck in PR
DEC-104 (Customer Success Daily Benchmark Feed) has been in Peer Review with Ben Chapman. This is the last piece blocking CS self-serve adoption — should be merged early Sprint 7 or explicitly reassigned.
Sprint Insights & Observations
✓ Alpha-to-GA path is technically unblocked
With Ingestion, Aggregation, API and Frontend Panel all in Release Ready / Released state, CTDA is past its infrastructure build-out. Remaining work is productisation (analytics, CS feed, CTA rules, feature-flag removal) and operational hardening. Nothing architectural stands between Alpha and GA — the risk is execution sequencing and observability, not engineering.
💡 Exemplar pattern: bundled epic release
Shipping Stories 4a through 4d together on the same release date (14 Apr) gave customers a complete Benchmarking Panel experience rather than a half-built feature. This bundled-release pattern — visible also in Workflow's Pinterest Passback — is the right default for customer-facing UI work and should be preferred over trickle releases.
🔎 Sprint 7 readiness: analytics before GA
DEC-81 (analytics instrumentation) is the highest-leverage remaining item — without it, the GA feature-flag removal (DEC-79) ships blind. Prioritise analytics + CS feed + alerting dashboard in Sprint 7; defer Share-of-Wallet (DEC-85) and CTA Display (DEC-87) until after GA traffic is measurable.
DORA Metrics
🚀
Deployment Frequency
1 / sprint
Benchmarking Panel Alpha · 14 Apr
Medium Performer
Frontend-heavy cadence · program-to-date: 4 releases
Lead Time for Changes
7d
median · 2d fastest (DEC-94 E2E)
High Performer
Sprint-native items all under 10 days
🐛
Change Failure Rate
0%
no rollbacks on Panel Alpha
Elite Performer
E2E coverage validated before release
🔧
Mean Time to Recover
Unknown
no observability yet
Low Performer
Alerting sub-tasks DEC-133/134/135/136 still To-Do
Program Progress · Benchmarking End-to-End
Data Ingestion Pipeline (Epic)
✓ Done
DLT + Airflow DAG + SQLAlchemy/Alembic (DEC-18 stories)
Aggregation & Publishing (Epic)
✓ Done
Aggregation DAG + Atomic Schema Swap (DEC-126)
Benchmarking API (Epic)
✓ Done
AppSync + Lambda resolver + Route53 (DEC-102)
Frontend Panel (Epic)
✓ Alpha
Stories 4a–4d + GraphQL client (DEC-66) — shipped this sprint
Alerting & Ops
Pending
DEC-133/134/135/136 still To-Do
Share of Wallet Column
Backlog
DEC-85 not yet refined
Rules-Based CTA Display
Pending Update
DEC-87 awaiting product input
GA & Feature-Flag Removal
To Do
DEC-79 gated on analytics + CS feed
Team Performance by Assignee
Items per Assignee by status
Individual Breakdown
CM
Cassie Messerle
✓ 5 done
⟳ 1 active
✗ 1 canceled
8 total
KC
Kieren Cini
✓ 1 done
1 total
BC
Ben Chapman
⟳ 1 PR
⟳ 1 migration
2 total
MS
Marco Spizzichino
0 sprint · 16 PTD
Unassigned
6 backlog
⚠ Bus-factor risk: Cassie Messerle owns 5 of 6 delivered sprint items. Recommend rotating ownership of Story 10 analytics and Story 9a CTA work to Ben/Kieren.
Status & Composition Breakdown
Status Breakdown
Issue Type
Workstream